Author Archives: Digital Marketer

Tips on Selling your Product Online

You definitely must have bought a product online be it an eBook, pair of shoes, pizza or heard from your friend and you were much convinced it is a sure thing and a convenient way to do shopping. But did you ask yourself if you can also sell your great products to this Open Online Market? Okay, there is a way you can do this; upload your product to the online market (a website), fill out PayPal account details and hopefully your product will be the greatest thing in the online market.

You know that fortune will not come overnight as you sleep, you have to work sleepless nights towards it. This means that you must make the right decision to see your product a success and fully shown its potential in the Market. Below are detailed tips on how to make your product success in the eCommerce.

  • Designing a High Quality Website

Design a simple web page equipped with a well categorised navigations to enable your visitor a have guided shopping way through to your home page without hesitation.

  • Select the best keywords for your site

Pick the right keyword phrase which will lead traffic to your webpage. A keyword is a phrase or word that the user Google to search for a certain product or services online. Example of keywords is; best shoes, spacious house, brand new cars etc.

  • Build Trust and Confidence To Your Customer

Don’t let your customers get ripped of when they visit your web page. So ensure you review your product price time to time, keep customers details (phone number, email address) safe and also ensure that the customer is able to interact directly with you to share ideas and experience or to give suggestions.

  • Use Original Image For Your products

Give the customer an opportunity to see the real product image in different angles until they are satisfied that they will have the product of their choice. Every one wants to see whatever they are purchasing, so it’s advisable to have an optional enlarged image for large scale viewing to eliminate doubts.

The above tips when well incorporated in a well-designed webpage will helps the visitor (customer) visit the page and leave fully impressed by the products and services you offer. Definitely you will be amazed to see how the traffic generated will lead to double or triple purchases of your products. Happy selling!

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Open Source CMS – WordPress, Joomla and Drupal

There are some important reasons why someone might decide on one open source CMS instead of another. Many designers, developers, and administrators have their favorite content management system, which most likely includes one of the three most popular types of CMS. These are WordPress, Joomla and Drupal. The advantages and drawbacks of each will be explored here so you can make a better decision about which one is ideal for you.

WordPress is an open source CMS that has been around since 2003. People use it to get their thoughts out on the web quickly and easily. In fact, it’s so easy to use, that even the least computer savvy people can quickly get the hang of using it. Once you get started using this open source content management system, there are no modifications required. For bloggers or people sharing thoughts in a chronological order, WordPress is ideal. However, this CMS is not developer-friendly and the upgrades that are continually released occasionally bring more bugs than fixes. The quick setup and ease-of-use should be weighed with these disadvantages.

The catchy name Joomla means “all together” in Swahili (Urdu), and based on how powerful and all-inclusive this open source CMS is, it certainly lives up to its name. When compared to WordPress, Joomla may not be as user-friendly, but all types of clients—designers, developers, and administrators—can get behind this content management system. It’s also not as powerful as Drupal, but if you need help creating your website using Joomla, there is a great customer service community that you can utilize. Over the past three years, this CMS has been improving and expanding, meaning it certainly has a great future in store.

Drupal provides everything a developer could ever want and then some, with more tags and functions than either WordPress or Joomla. For people who live in code, getting lost in the development of beautiful, highly-functional websites is a dream that can come true with this content management system. However, as a designer, using Drupal may more difficult because of all the code requirements to make it really amazing. The themes, until recently, were a huge drawback because developers rather than designers were building them. Finally, because of the power behind this open source CMS, it may cost more to run a Drupal website than one based on WordPress or Joomla. Ultimately, the choice is yours, but this breakdown should make your selection easier.

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Using Email Marketing to your Advantage

Email marketing is an avenue of marketing that can provide your business with big returns for a small amount of effort. Although people are frustrated by spam, email is still proving to be an effective way to communicate with customers and get them to make a purchase. When a person signs up to your email list, they are essentially telling you they are interested in what your company is offering. Research shows that it typically takes seven to eight exposures to your brand before a customer will buy from you. Email marketing is an excellent way to build a relationship with prospects as well as maintain the relationship with your current customers.

The main challenge with email marketing is getting people to sign up to your list. When email was new, people used to give out their email address like candy just so they could get mail in the inbox. The spam problem, however, has made people a lot more wary. Therefore, if you want your current and prospective customers to hand over the coveted email address then you are going to have to make it worth the risk by giving them something of value in return. This could be a free EBook containing valuable information, an opportunity to save money (via coupons or other money saving offers), or simply access to premium content.

It can be exciting to have people signing up to your email list. However, it is not the time to go crazy and start throwing advertisements at them for your products and services. This is the quickest way to get people to unsubscribe from your list and doom your email marketing. To keep people interested and signed on, you must continue to provide value. This can be in the form of a monthly newsletter offering tips relevant to their needs or notification of special deals. You can advertise your wares. However, you must wrap that advertisement in valuable information which will make people willing to tolerate your ads.

To save time, it is best to work with an email service that allows you to set up automatic emails. This allows you to set up your newsletter when it is convenient for you and schedule it to be sent to the people on your list at a time of your choosing. There are several services available at a variety of pricing. Pick the package that best fits your email marketing needs and budget.

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Bing on Yahoo Search Results Begins

In the latest development from Yahoo and Microsoft’s Bing Search Alliance, the search transition will happen beginning this week on Yahoo’s organic search results while the paid search transition testing has already begun.

With this latest development from Yahoo and Microsoft merger, website owners should also start paying more attention to this two big search engines in terms of planning and executing their search strategies.

“You’ll want to make sure that you’re prepared for this change, so be sure to check out these tips and stay tuned to the Yahoo! Search blog for confirmation of when the organic search transition is complete.” says Yahoo! on their Search Marketing Blog.

Getting visible on Bing does not only provide presence on Yahoo! search engine. Bing also powers the search of Facebook and is also seen as another search option on Apple iPhones. Optimize your website for Bing now! Visit Yahoo! Search Blog post, New Search Alliance Transition Update and Tips.

To read the full news article, visit Yahoo! Search Blog news post, Important Updates on Search Transitions.

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